Beware of imitations: We have received complaints from customers who have mistakenly purchased products using the Towel Laboratory image to develop a series. Please make sure to check the name Towel Laboratory before purchasing.
[The difficulty of softness] The reason Towel Laboratory did not have a product that emphasized "softness" was because the sensation of touch varies from person to person, making it extremely difficult to achieve. Towel Laboratory has succeeded in quantifying softness. We have created a towel that many people will say is "soft!"
[Natural Softness of 100% Cotton Towels] After two years of research focused on "softness," we finally created the "Natural Softness" series, addressing the obstacles of fiber structure, lasting texture, and shedding.
[Japan Technology] Towel Laboratory products are manufactured in Japan by Japanese engineers, at carefully selected overseas factories with the most advanced manufacturing technology and production efficiency. Although they are not made in Japan, but in India, they are manufactured under the technical guidance of Japanese engineers.