Todaya Shoten was founded in Nihonbashi in 1872.
"Nashien Dye" is the main brand of Todaya Shoten Co., Ltd., a manufacturer and wholesaler of tenugui and yukata.
We deliver products that preserve traditional culture while creating new things, and are suited to the tastes of kabuki.
Enjoy the quality achieved through carefully selected materials and artisanal skill, and the refinement of everyday life.
Nashien Dye tenugui are almost entirely made by hand, from the stencil making to the dyeing and final folding process.
The warmth of hand-dyeing, which cannot be felt with machine production, gives Nashien Dye a deep flavor.
Nashien Dye embodies "traditional craftsmanship" and "modern Japan."
<Features>
Nashien Dye's signature technique is the "Chū-sen" dyeing method.
This dyeing method, designated a traditional craft, allows for dyeing on both sides of the fabric.
The beautiful colors and beautiful texture are only possible because it is hand-dyed by skilled artisans.
Niwa-zome also uses its own original fabrics and is particular about the quality of the bleached cotton used in its tenugui and yukata towels.
<Design>
"Traditional patterns in innovative colors, innovative motifs with traditional techniques."
This is the design concept of Niwa-zome.
Rather than faithfully recreating old things through nostalgia, Niwa-zome breathes new life into traditional designs, transforming them to suit the times.
This evolution creates unique, new designs.
Niwa-zome is also proud of its overwhelming variety of patterns, which cannot be imitated anywhere else.
One of the animal motifs, Niwa-zome often appears in Japanese fairy tales. I remember hearing this song as a child: "Why do rabbits have long ears? Because they ate kaya nuts and chinquapin nuts." In fact, a rabbit's long ears not only help them hear sounds, but also help cool them down by transferring heat generated inside their bodies to their ears when chased by carnivorous animals.
Size: Approx. 37 x 98 cm
Material: 100% cotton
Country of origin: Japan
